Do you work in a communication or marketing department, and do you plan to make an animated film or a motion design Agency? Discover the advantages of working in collaboration with a production company near me specializing in motion design!
Working with a motion design agency is practical!
A motion design agency must, by definition, be specialized in the creation of animated content combining video, 2D or 3D graphics, sound, and typography.
The expert advice
Many studios offer a free “audit” of your project. They discuss with you the objectives to be achieved, namely: the targeted target, the distribution channels envisaged, the emotions to be provoked, but above all the message to be conveyed. This will initially allow you to have the opinion and advice of an image expert.
The audit of an expert external to your company will provide a fresh and neutral perspective. Another opportunity is to check the feasibility and viability of the project.
In addition, a company specializing in the creation of motion design content will guide you towards relevant narrative choices: storytelling approach, integration of a voiceover, and character animation.
The motion designer is an artist
Video companies near me generally have “motion designers” among their members. Logical, since it is a motion design agency; one would think! And yet, it’s not obvious… Many people wrongly associate the professions of graphic designer and editor with the position of a motion designer.
Indeed, a motion designer combines skills in graphic design and editing. Its role is to design, produce and edit graphic productions incorporating video, 2D or 3D animation, special effects, sound, and typography.
However, the graphic creation techniques specific to motion design animation is very different from those used for print or web design. Similarly, an editor can be very skilled in editing software like Adobe Premiere or Adobe After Effects, without having the graphic skills needed to create visuals for the video.
So be careful when choosing your service provider. Do not hesitate to ask him questions about the management and organization of work: Who does what? Do you have a graphic designer? How do you design the creative part?
How to work with a communication agency in motion design?
If you have chosen professionals, it is because you are convinced of their skills in the field of motion design. So don’t hesitate to place your full trust in them!
An effective and constructive exchange
Maintain a quality of exchanges with the lucky ones: creative work takes time and requires understanding. Lay the editorial and script bases clearly, to make the exchange more productive! Prepare your project upstream, each point must be addressed, detailed, and validated by both parties.
To each his own expertise
When writing the screenplay, the ideal is collaboration. You know your business well; they know theirs well. So, you all have ideas to share for the good of the project. Don’t hesitate to ask your service provider about several points of the stages: clarity and consistency of the scenario, illustration of the remarks in pictures, choice of colors, etc.
You must follow the project
To move in the right artistic direction, it is useful to ask your motion designer for some graphic board’s representative of the future video. This will allow you to validate his first ideas before embarking on a creation and editing work, lasting several weeks. Taking stock regularly makes it possible to meet delivery deadlines and avoid certain surprises when rendering the first version! Although still to be perfected, the first draft will generally be close to the result.
When you take stock with the agency, be specific in your requests for changes because misunderstanding can leave room for doubt. A misinterpretation on the part of the service provider would be counterproductive.
You now have all the keys to a successful motion design a video in collaboration with an agency! Good luck with your project!