Instagram Strategy for Your Business 10 Essential Techniques

In order to broaden their circle of customers and gain visibility, brands are now opting for new marketing strategies through trade advertising, including the use of social networks. Among others, Instagram is at the top of the list. According to surveys, more than 83% of users discover new products and services through this platform. And even more surprisingly, the interaction rate on this network is 4 to 5 times more powerful than that of Facebook. To make it simpler, Instagram is a must-have app to grow your business in the digital world with 1 billion monthly active users. It highlights communication through visual elements to capture and hold the attention of the target audience.

Use a professional account

The first step is to create a professional account on Instagram. This will allow you to access highly interesting features for the development of your activities: Instagram Insights, Instagram ads, etc.

Establish a strategy

Next, it is important to set up an Instagram business strategy adapted to your business. To do this, clearly define your needs and objectives.

It is also important to define your target market. This will help you plan the actions to take to target the audience in question through your publications.

Optimize your professional profile

The first thing to do is choose a profile picture for visibility. This is the first element that could push a prospect to visit your account.

You will also need to write a biography to introduce yourself in more detail. It must be attractive and lead to the essential. Don’t forget to add a link to your website.

Organize your content

On Instagram, there is what is called a “feed”. This is the appearance of your portfolio. In order to attract your target audience and make them want to interact with you, it is important to know how to organize and harmonize your publications. To do this, create quality and relevant content. Do a thorough job of describing your photos.

It is also crucial to determine the style of your brand. You will adapt the appearance accordingly. The features of a professional account give you access to filters to spice up your images.

Experiment to see which posting pace works best for your business. It is also advisable to analyze the schedule that will best correspond. For this, use planning tools like Hootsuite, Alfred, Creator Studio, etc.

With a beautiful feed and engaging content, you can grow quickly on Instagram.

Make Instagram stories

Above all, Instagram is a platform that favors the visual and the human aspect. This is why it is important to humanize your business. To be closer to your subscribers, post in stories several times a day, depending on what you communicate. Tell a story, interact, build personal relationships, and more.

Use hashtags to grow your community

To make a name for yourself on Instagram, follow other profiles and hashtags related to your activity. In this sense, make a list of hashtags that would be likely to create engagement. Above all, try to vary the hashtags and avoid spammy hashtags. Do your little research on the trending hashtags of the moment, the most used, etc.

Promote your profile

To publicize your business, there is a new feature known as Instagram Ad. It is a feature that allows you to reach the target audience through sponsored videos and photos. Instagram Ad allows generate traffic on your site and increase the visibility of your publications.

Interact with your audience

Once your profile is online, it is important to maintain proximity with your subscribers and your targets. Developing a relationship with your community is a great retention strategy with the help of a brand strategist.

Take the time to respond and like the comments on your posts. This will show that you care about your followers.

Don’t forget to reply to stories that mention you. This is a way to motivate your subscribers to share what you do, which will only increase your community and your visibility.

Contact influencers

To put the odds on your side, use influencers who appreciated and share the values ​​of your company. The idea is to take advantage of their notoriety to develop yours. It’s a solution that’s been a hit on Instagram.

Try Instagram Shopping

You also have the “Instagram Shopping” option which allows you to sell products directly from Instagram posts and stories.

Analyze your results

After a trial period, remember to analyze your results. This will allow you to see if your motivational speaker is working. Use analytics tools like Instagram Insight, Hootsuite…

At the end of this stage, you will be able to study the elements to modify or review in order to be able to continuously develop your notoriety on networks.

In short, Instagram is THE most popular social network for promoting your business. By integrating this great community, your company will be able to make a name for itself in the digital world.

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