Small business owners must ensure that the checkout process is easy and stress-free for their customers. It takes a lot of time to get a potential customer to the point of sale, and the last thing an entrepreneur wants is for a customer to decide not to buy because the checkout process isn’t smooth or works poorly. Merchant service providers help with this.
A merchant service provider makes it possible for businesses to accept credit cards and debit cards in person and online. There are hundreds of merchant service providers out there, and it can be hard to figure out which one is greatest for your business. Here are some vital things by NY Biennial Statement Online you should consider when looking for an online merchant account provider.
Payment Processors Are Different from Online Merchant Account Provider.
One proven way to start your research is to decide if you want to work with a payment online merchant account provider or facilitator. Your business’s level of development is a big part of this choice.
Payment facilitators let anyone who wants to sign up with them use a shared merchant account. It’s easy to get started, and it’s quick to set up. But since merchants aren’t properly checked out before they get an account, funds may be held to cover a higher risk.
By choosing an online merchant account provider, companies can access more rate plan options that may work better for their size and processing volume. On the other hand, Online Merchant Account Providers give each of their customers their own merchant account.
In most cases, merchants need to be underwritten to be able to do this. People often ask businesses to show them their current merchant statements, bank statements, and financials. Because these things aren’t always available to new businesses, they often choose a payment facilitator to make it easier to get these things.
Guides When Selecting an Online Merchant and Selecting an Online Merchant Account Provider.
1. Review of Customer.
In the internet age, it’s pretty easy to find out how a business treats its customers. Look for online reviews. Visit different message boards and forums where people talk about the merchant service provider. The goal should be to find a merchant service provider with primarily positive reviews and feedback.
Keep in mind that competitors will often write bad reviews about each other, and companies will also pay people to write fake, good reviews. Most reviews should be good. Use your brain.
2. Fees and Costs.
Fees and costs are a must when Online Merchant Account Provider or any service. Different online payment methods have different fee structures that you should always consider when choosing one for your business. During your search, you’re likely to find the following:
- Cost to set up
- Fees every month
- Transaction fees: These usually range from 1.7% to 3.5%, but they can be very different.
- Fees for things like chargebacks and PCI compliance
Each payment processor has its fees, so you’ll need to look at the contracts to find the details. All of the above fees may be charged by some processing services.
Many services that handle payments have different transaction fees for each credit card. For example, they might charge a certain percentage for Visa and MasterCard but a higher percentage for American Express.
Others charge a mix of a few, like a monthly fee and a fee for each transaction. There are also processing services like Shopify, which seem like great starting points for small business owners, but it doesn’t take long for the fees to eat into your profits.
You need to know everything about the fees to figure out how much the whole thing will cost. You should always read the well print and pull out a calculator when looking at different payment processing options.
Online payment methods that work with the tools you already use are the easiest to use. To make the new payment method work for you, you may have to change how you do everything. If you’re worried about this, think about the tools you already use and find an online payment processing provider that fits the needs of your business.
We still think you should think about all of the points above, especially your budget. Have you decided that you want to change the way you pay online from top to bottom? Then you can do anything in the world of online payment processing.
4. Fees that Aren’t Apparent.
Some merchant service providers try to take advantage of customers who don’t know what’s going on. In addition to the main “per-transaction” fee, an online merchant account provider may have dozens of other fees, such as cancellation fees, customer service fees, minimum monthly volume fees, maximum monthly volume fees, etc.
Most of the time, all of these fees are written into the contract, but they are often in small print. Make sure to read the whole contract to make sure you understand and agree with any fees that may be charged.
Does the online payment method require any special software, or will it work with what you already have? If you need more software, include that in your costs and fees.
Some third-party payment processors want you to sign a long-term contract and charge fees if you want to get out of it early. Some companies want you to sign a one- to three-year contract and have been known to charge hundreds of dollars to get out of it early.
Still, some providers choose to work with merchants on a month-to-month basis. Choose the one that works best for you in this way.
7. Helping Out Customers.
When it comes to a merchant service provider, a business owner only talks to the service provider when something goes wrong. The last thing that should happen is that a customer’s credit card has trouble and the merchant service provider is not available or helpful. So, customer service is essential. Call the merchant service provider during peak business hours to see how good their customer service is.
8. Customer Service.
Is it possible to contact customer support anytime or at night if you have a problem? Alternatively, are they only open within certain hours? Consider the following example of a payment processing provider such as Square: Even though Square offers several advantages, the company’s customer care department is only open from 6am to 6pm, Monday through Friday.
This doesn’t seem problematic when you look at it from the outside since these hours are suitable for brick and mortar enterprises that operate during typical business hours. On the other hand, online retailers are open 24 hours a day, seven days a week. Thus your processing service must provide customer support hours that coincide with these hours.
Examine the firm’s internet reviews to discover what type of experience other companies have had with the company in question. Past conduct may be the most accurate predictor of how well they treat their customers in the future.
9. Payments Once or Repetitively.
Does the merchant services provider handle recurring billing or just one-time payments? If you are an Online Merchant Account Provider and sell subscription services, you need to be able to handle payments that are made over and over again.