When the time comes for an employer to retain the services of a brain coach, a question arises: why take a certified coach? What will be my return on investment from such a decision? What are the guarantees that come with the title of coach when it is certified by the ICF? These questions, although legitimate, deserve attention.

The definite benefits of coaching

Professional coaching aims to optimize potential. Studies produced between 2009 and 2012 demonstrate that the use of business coaches improves the productivity of employee teams, both in terms of work performance, business management, time management and efficiency. of the team. In addition, in the employee, it improves self-confidence, interpersonal relationships, communication skills and work-life balance. In short, the result is more positive employees and increased productivity!

The same studies have shown that coaching is indeed effective. Among the organizations surveyed, high levels of satisfaction are highlighted:

  • 86% of companies say they have at least recovered the investment they made by hiring a certified coach; 28% realized a 10 to 49 times return on their investment and 19% of them realized 50 times return on their investment.
  • No less than 99% of companies were somewhat or very satisfied with the coaching experience.
  • 96% of them would repeat the experience.

ICF, a major group

ICF is the global community with the largest number of coaches: it has more than 35,000 members worldwide. The group benefits from collective intelligence and best practices. It monitors the development of coaching and trends in the field worldwide.

Since coaching is not a reserved profession, it is all the more important to be vigilant when hiring a coach. This is why, obtaining the ICF certification is of great importance in the selection of a coach to ensure the competence, and consequently the quality of intervention of this one. Thus, ICF makes sure to offer the most rigorous supervision in this area.

Certification criteria

Obtaining certification, supervised by the International Coaching Federation, requires having undergone training by an accredited school. Schools can differ in their style, but their curriculum is essentially based on the 11 essential skills, whether it is to become a life coach or a business coach.

Thus, mandatory training is required to obtain ICF certification. In addition, 40 hours of continuing education in coaching are required every three years in order to be able to renew the coach’s certification, as well as refresh their knowledge and skills. Of these 40 hours, 3 are devoted to ethics, which guarantees impeccable behavior.

The coach must also have practiced the profession for a determined period before obtaining the certification, and then be supervised, for a certain number of hours, every two years.

Depending on accumulated coaching hours and experience gained, ACC, PCC or MCC accreditation is awarded. When moving from one level to another, the coach must go through several stages to have their skills confirmed by an accreditation committee. Finally, the certification candidate must adhere to a code of ethics.

Essential coaching skills developed by ICF

The ICF certification process is based on 11 executive coaching services. These have been developed by ICF Mondial in order to ensure greater consistency in the practices employed by coaching professionals. All certified coaches must master these.


1. Sticking to professional standards and ethical guidelines

2. Establishing the coaching contract


3. Construct a climate based on respect and trust

4. Establish the presence of the coach


5. Active listening

6. Powerful questioning

7. Practice direct communication


8. Expand customer awareness

9. Design actions

10. Plan and set goals

11. Manage progress and accountability

Thus, with a certified coach, you are assured that the approach you take is well planned, supervised and includes an approach based on real skills.

The certified coach, with his experience

The experience of the certified coach is reassuring. Everyone, in their past professional experience, creates their own style which is the sum of our experiences, our efforts, failures, challenges and beliefs. The fact that ICF-certified coaches are united around the same criteria (adequate and continuous training, code of ethics and experience) makes it easier to understand your challenges in helping you achieve your goals.

Add more to your business, today

By hiring certified coaches, you will obtain the guarantee that they have the required training, the appropriate experience and that they rigorously respect a code of ethics.

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