Big Data Engineering

What do businesses usually desire for?

right audience

The right time

right sale

The right clients…

There aren’t any gimmicks on that, except that there are.

With the current and ever-increasing competition, it appears that how businesses handle the massive amounts of data they collect is the purpose why some of the fastest-growing businesses have continued to remain ahead.

Data is more significant than ever before, not for its own sake, but for the information, it may bring to a company’s products/services and customers.

Due to data’s predictive capacity, marketers are now using it to not just evaluate historical trends, but also to predict future customer behavior and uncover new opportunities.

Businesses are increasingly turning to predictive analytics to learn how to better engage with their customers by collecting information from the vast amounts of data at their disposal, predicting behavior patterns, and identifying new trends.

According to a Forbes Insights poll of 306 company executives, 86 percent of organizations that have been using data-driven analytics for at least two years have seen better returns on investments.

 Let us now read through the need, uses, and implementation of predictive analytics to make vital business decisions.

data annalist

What is predictive analytics?

Predictive analytics uses algorithms, statistical analysis, and analytical queries to develop predictive models from structured and unstructured data sources. Simply said, AI and big data have made it feasible to quantify the likelihood of a given result. Depending on client data and previous activities, this kind of analytics can assist your company in achieving this goal.

The need for predictive analytics in a digital world

The advent of e-commerce and social media, as well as an increase in the use of mobiles, wearables, and other gadgets, have all contributed to an even greater data explosion.

While this appears to be a good thing for advertisers, they are also faced with the task of dealing with such a large number of both organize and unstructure data, as well as designing marketing campaigns based on real-time events and triggers. Most companies find it difficult to understand the benefits of predictive analytics as a result of these challenges, even though 87 percent of B2B market leaders use prescriptive analytics as part of the marketing stack to increase market share and revenue growth (Source: Forrester).

Use cases of predictive analytics

  • This technique is used by Harley Davidson to target new customers, create leads, and close purchases. They detect high-value clients on the verge of making a purchase. The customers are then contact directly by a sales professional who walks them through the marketing funnel to discover the appropriate motorcycle.
  • StitchFix is a company with a unique sales concept that requires clients to complete a style assessment before using predictive analytics to connect them with clothes they might enjoy. The consumer can return the garments for full refund shipping if they do not like them.
  • Predictive Marketing is a technique used by Amazon to recommend services and products to users base on their previous actions. According to some estimates, recommendations account for up to 30 percent of Amazon’s sales.

Possible application of predictive analytics

  • The data-driven analytics model may examine customer data to develop estimates, assisting marketing teams in delivering high-quality leads to sales teams.
  • It aids in the charting of customer journeys and the identification of how customers react to marketing campaigns. It allows marketers to gain a better knowledge of how customers reacted to marketing activity, the reasons why they made or did not make a purchase, and how to turn a prospect into a paying customer.
  • Prescriptive analytics rules, when coupled with good automation technology, can swiftly evaluate prospects based on demographic, behavioral, and psychological data.
    also read:

Leave a Reply

Your email address will not be published. Required fields are marked *