Business cards help a business to make its dream a reality. Usually, the first interaction between potential customers and an organisation is through these visiting cards. A thoughtfully designed card looks professional and enables the business to stand apart from others. Business card printing services help enterprises to make cards that display their style and quality. Cards are made in many sizes, designs and colours, and they help businesses win their customer’s trust. They may appear small, but they hold vast information like phone numbers, fax numbers, email addresses and website details.
Tips for creating attractive business cards
Find the right template which reflects the brand’s personality.
Choose a suitable typeface that is easy to read.
Decide on the size and shape of the card.
Organise the information that is to be printed on the card.
Use both sides of the card and ensure no space is wasted.
Choose brand colours and a relevant logo that suits the business.
Leave enough white space to make the card look uncluttered.
How to design a visiting card
People can become creative when designing business cards. The colour and texture of the card enable it to stand out. The card size must allow people to stow it quickly in their pockets or wallets. Most cards are made in standard sizes to help people carry them easily.
Cheap business cards do not attract the attention of people.
They lose their colour or crease in a few days and end up in the trash can, but durable cards stay good for a long time and create a professional image.
People need not dump all information into the card.
Some businesses provide a QR code that helps smartphone users to access the website by scanning the code. It keeps the card simple and makes it easy to read the information printed on it.
When too much information needs to be shown on the card, people consider shrinking the size of the letters. However, small letters make reading challenging, and people avoid reading such cards. QR codes help to reduce the information printed on cards.
Colours make a card stand out.
Many card designers combine colours to give the cards a fresh and unique appearance. But a simple card can look as beautiful and stylish as a colourful card.
Embossing makes simple cards look elegant and beautiful. It creates a raised effect which adds to the style of the card. It catches customers’ attention and allows them to recall the card quickly.
The colour used in the card must be in line with the company’s branding. Unprofessional and tacky colours are not to be used in the visiting card. A colour-matching tool helps people to find the right colours.
The thickness of the card plays a significant role in making it look professional. Cards printed on thin paper look cheap. They go limp in a few days and are thrown away. It is not compulsory to use paper for making business cards. Moreover, non-standard materials make the card appear unique. Many businesses use materials like plastic and metal to make their cards. Business card printing services help businesses to make cards that suit their personality. They help to design great-looking cards that make them stand out from their competitors. All organisations need business cards to help people contact them quickly. A well-designed business card attracts more customers and brings more revenue.
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